Co-branding: situation where affiliates are able include their own logo and branding on the pages to which they send visitors through affiliate links.
Collaborative Commerce Networks: networks of merchants and web sites that work hand in hand as true business partners. Merchants treat their affiliates as sales and distribution channels worthy of any and all support that manufacturers would give to their resellers.
Commission: income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. Sometimes called a referral fee, a finder's fee or a bounty.
Cookies: small files stored on the visitor's computer, which record information that is of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases, and to track which affiliate was responsible for generating the sale (and is due a commission).
Context-Centric: matching your product or service offer closely to the visitors of an affiliate's site. Place the product or service in-context (closely related to the content it's next to) and more people will buy.
Contextual Link: integration of affiliate links with related text.
Contextual Merchandising: placing targeted products near relevant content.
Conversion Rate: percentage of clicks that result in a commissionable activity (sale or lead).
CPA (Cost Per Action): cost metric for each time a commissionable action takes place.
CPC (Cost Per Click): cost metric for each click if an advertising link.
CPM (Cost Per Thousand): cost metric for one thousand banner advertising impressions.
CPO (Cost Per Order): cost metric for each time an order is transacted.
Customer Bounty: pays the affiliate partner for every new customer that they direct to a merchant.
E-mail Link: an affiliate link to a merchant site in an e-mail newsletter, signature, or a dedicated e-mail blast.
Email Signature (or Sig File): signature option allows for a brief message to be imbedded at the end of every email that a person sends.
eZine: short for electronic magazine. Some e-zines are simply electronic versions of existing print magazines, whereas others exist only in their digital format.
FAQ: (Frequently Asked Questions) FAQs are documents that answer the most common questions on a particular subject.
HTML code: the lines of code that affiliates use to put links on their Web sites. Affiliate solution providers often provide a tool where affiliates can simply copy the code for an affiliate link and paste it into their own HTML pages.
Hybrid Model: affiliate commission model that combines payment options (i.e. CPC & CPA).
Impression: advertising metric that indicates how many times an advertising link is displayed.
In-house: alternative to using an affiliate solution provider; building affiliate program architecture within a company.
Lifetime Value of a Customer: the amount of sales in dollars that a customer in his lifetime will spend with a particular company.
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