3. The keyword meta tag is simply a listing, separated by commas, of all the keywords people would use to find a site. They should be different for each page because the content is different. ONLY use keywords that represent your content. Don?t go crazy and don?t use the same ones too many times.
Copy their tags and place them in the appropriate rows in your spreadsheet.
Now go back to the page itself and read through it. Take note of how they use their keywords in their content. It?s a good idea to print each one.
Finally, gather your spreadsheets and your competitor?s site print-outs and pull the keywords and descriptions that reflect your site?s content. Analyze how they present their information.
This process is time consuming, but it forces you to take a look at your competition. It also, of course, makes sure your site is search engine friendly and therefore potential-visitor friendly.
Step By Step Optimization
Now it?s time to really get down to business.
Change your file names to include the most relevant keywords for each page. You can?t do that with the home page since it has to be something like ?index?, but you can name the other pages on the site with the relevant keyword for each page. Believe it or not, it does make a difference. Pick one or two so the file name isn?t too long.
Write a title (not a meta tag, a real title) for each page as close to the top of the page as possible using the best keywords to describe the content. Format it as Header 1. (Most HTML editors have an easy way to format text without going into the code if you?re unfamiliar with HTML.) You?re putting it at the top of the page because search engines read like we do: left to right, top to bottom. This placement and the header formatting is a flag stating that ?This is what the page is about?.
Within the content of each page, include a blurb that uses as many keywords as possible without being annoying or redundant. Make your keywords bold, but only once. A good, brief example is the Things to Do page http://www.thelocaltourist.com/ThingsToDo.htm. This is one of the most frequently visited pages on The Local Tourist from search engines.
Make sure every picture has an ?alt tag? (alternate). That?s the text that shows up while the picture is loading. Search engines can?t ?read? pictures, so the alt tags show them what the picture is about. On most HTML editors you add the alt tag in picture properties.
Use your hard-earned knowledge from spying to create your own meta tags. Tailor your competitors? usage for your own site. (Learning how to implement meta tags is beyond the scope of this article, but you can do a web search for ?meta tag tutorial? to find plenty of help.)
Ta da! You now have a website that?s ready to be submitted to the search engines. It's a good idea to check your rankings on a regular basis and track them with your spreadsheets. Remember, this is not an instant process. The absolute best way to get impressive rankings is to have a content-rich quality site that addresses your target market?s needs.
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